What every man, woman, child and organization in America needs to know about getting ahead by exploiting the media, by Dr. Jeffrey Lant. If you want to reach every person whose problem your product or service can solve, and want to keep the cost low, get free publicity for what you're selling, here's what you've been looking for. This book-the most complete and innovative ever written on this important subject-shows you exactly how to do it. Dr. Lant writes in a conversational prose so his book is easily read and understood. His--Sure Fire Business Success--column runs in over 90 publications nationwide. This huge, 366 page book is one of the best investments you'll ever make!
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