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| Item# | gov14014 |
| Price | $2.00 |
| ISBN# | 1-880398-77-X |
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High Impact Marketing 2000
New Focuses On Marketing
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Developed by The Small Business Administration
Ideas about marketing have changed dramatically during the past several years from agressive strategies to service-oriented strategies.
This booklet will aid you in being a more effective marketer by discussing these topics:
- surveying your customers
- follow up on every sale
- use your database to write personal letters
- try niche marketing
- distribute free samples
- present free demonstrations & seminars
- hand out free gifts
- use coupons as an advertising vehicle
- be creative with telephone hold marketing
- sell with store signs
- act now to extend your sales season
- it starts at the grassroots level
- your best customers are your existing customers
- ...and more
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