 |
|
|
|
| Item# | gov14020 |
| Price | $2.00 |
| ISBN# | 1-880398-83-4 |
|
|
Marketing Your Business For Success
Key Concepts To Developing A Successful Marketing Plan
|
Developed by The Small Business Administration
Marketing plays a vital role in successful business ventures. How well the plan you develop markets your business, along with the management and financial management plans, will ultimately determine your degree of success or failure. The key elements of a successful marketing plan are to know your customers and to know your competitors By identifying these factors, you can develop a marketing strategy that will allow you to arouse and fulfill customers needs, better understand competitors and identify changes in the market place that can affect your bottom line.
The purpose of the marketing plan is to identify your customers and competitors and outline a strategy for attracting and keeping customers and to identify and anticipate change.
For your success, marketing topics covered in this booklet are:
- understanding the marketplace
- market research
- what does a marketing plan contain
- marketing plan advantages
- outline for a marketing plan
- developing an effective strategy
- effective advertising & promotion techniques
- keys to successful ad & promotions plan
- ...and more
|
|
|
|
