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| Item# | gov14026 |
| Price | $2.00 |
| ISBN# | 1-880398-89-3 |
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Small Business Advertising
Key Concepts On Advertising For A Small Business
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Developed by The Small Business Administration
Advertising, defined as the action of attracting public attention to a product or business, is one of many marketing tools you can use to draw in more customers with greater frequency.
This booklet will help you in your advertising ventures with valuable information on the following:
- what exactly is advertising
- what advertising can do for your business
- what advertising cannot do for your business
- advertising's two important virtues
- what are advertising's drawbacks
- how to get ready to advertise
- preparing ads
- fundamentals of headlines, copy, design
- measuring results
- drawing the advertising blueprint
- significant cost savings
- teaming up
- the scoop on co-op
- using advertising to enhance identity
- deciding where to advertise
- ...and more
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