These 17 small business books developed by the Small Business Administration and other related agencies feature ways to help your current business or start a new business with information on financing, advertising, making money on the web, international trade, selling in today's market, promoting, marketing, working form home, writing, grant money, finding employees, copyrights, patents, trademarks and more.
You will receive these books in this collection:
Copyrights, Patents And Trademarks
Key concepts about protecting names and ideas. Learn where to go to get a copyright, how to get a copyright, what is necessary to qualify for a copyright, information on obtaining patents and trademarks and more.
Creating An Image To Market A Business
Proven concepts to help you promote and sell by showing you how to package your business, choose a name for your business, create a logo, use promotional media, use advertising to enhance identity, choose where to advertise and more.
Finding And Managing Employees
Interview and screening techniques to help you in your search for good employees on where to start, getting the message out, narrowing the field,
interviewing, making the hiring decision, training employees, eliminating theft, what's a boss to do, creating an employee handbook, avoiding legal disputes, where to get help and more.
Finding And Obtaining Grant Money
Includes a list of potential sources and learn how you can improve your chances of securing grant money dramatically by showing you how to write your grant proposal, the wide assortment of research grants plus addresses and sources for outreach program grants, arts and the humanities grants, state money for the arts, federal money for students and more.
High Impact Marketing 2000
Learn how to become a more effective marketer by learning how to survey your customers, follow up on every sale, use your database to write personal letters, try niche marketing, distribute free samples, use coupons as an advertising vehicle, act now to extend your sales season, your best customers are your existing customers and more.
Mastering Money For The Whole Family
Learn new ways to get more value for your money. From different ways to pay - such as credit, debit or smart cards - to home banking and shopping over the Internet. You'll realize that you have more control over your money and more ways to use it.
Borrower's Guidebook
Learn how and where to qualify for an SBA loan. If you're unable to qualify for a loan through normal channels due to lack of collateral or limited credit history, the SBA has loan programs that can meet most of your business need.
Making Money As A Writer
Concepts and information to help you get into the writing business along with a list of book publishers.
Marketing Your Business For Success
Key concepts to developing a successful marketing plan. Learn how to identify your customers and competitors and outline a strategy for attracting and keeping customers and to identify and anticipate change.
OSHA: Employee Workplace Rights
The Occupational Safety and Health (OSH) Act of 1970 created the Occupational Safety and health Administration (OSHA) within the Department of Labor and encouraged employers and employees to reduce workplace hazards and to implement safety and health programs. In so doing, this gave employees many new rights and responsibilities.
In this booklet you will learn many of those standards and other workplace rights under OSHA.
Sell, Promote And Finance
Your business success depends on being able to effectively sell, promote and finance your business. Learn how to manage the key functions of a small business on traditional vs relationship selling, building trust, useful selling techniques, dealing with rejection, steps in the sales process, 15 foolproof ideas for promoting your company, how to prepare a loan package, how banks evaluate loan requests and more.
Small Business Advertising
Learn how advertising can help you draw in more customers with greater frequency by gaining knowledge on what exactly advertising is, what it can and cannot do for your business, its drawbacks, how to prepare ads, measure results, where to advertise and more.
Small Business Financing
Learn how to avoid business failure due to common mistakes such as securing the wrong type of financing, overestimating the amount required or the cost of borrowing money, and then finding it difficult to repay. Learn about how not all money is the same, equity financing, debt financing, where to turn, credit factors borrowers should know, SBA loan programs and other loan types available.
Start, Finance And Collect
Learn how to start and run a small business with valuable information on research resources, the business plan, legal requirements, understanding your market, pricing your products and services, cost factors and pricing, understanding cash flow, financing options for small business and more.
Wide World Of International Trade
Trade agreements and the re-configuration of nations are creating a global marketplace that offers new horizons for companies willing to venture out. Here you'll discover where to begin plus how to assess your export potential, identify your market, get expert counseling, adapt your product, select a selling technique, formulate an export strategy, finance your overseas operations and more.
Winning Ideas For Small Business
You must learn the necessary steps to succeed in your own small business. This book teaches you how to know yourself, plan your business, finance for the long term, balance your books, practice good management, know your market, deliver quality, hire the right people, choose the right location and more.
The Consumer's Almanac
Tips for saving, making, spending and investing money. Developed by the AFSA Education Foundation, Washington, D.C. Money matters covered: 10 ways to prepare for retirement, shopping, coping with property damage, dual income households, child's college education, housing costs and remodeling, affordable credit, managing credit card use, vacations, leasing, children and money plus more.
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