Techniques like constructing your offer, choosing the format most likely to induce prospect intrigue, interest and involvement, how to find, select and use the most responsive mailing lists: how, when and where not to test, and how to construct your copy, order form and envelope for the best order-pulling responses.

You'll know what works and what doesn't in direct mail. And you'll begin writing and designing direct mail packages that will make you one of the mailorder big boys.