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| Business Consultation |
| Money Making Marketing: Finding The People Who Need What You're Selling and Making Sure They Buy It |
 By Dr. Jeffrey Lant
285 Pages
Item# 1793P
Price $35.00
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You'll never play guessing games again with your marketing efforts after reading this revealing book. Eleven profit-making, info-packed chapters that run the gamut from researching your market to creating a money-making catalog. This big, thick, 285 page, 8" x 11" book is chock-full of practical and straight forward information from the entrepreneur's guru. Dr. Lant lays out the marketing secrets you must know to make your business a success. You'll learn how to:
- Handle your marketing research with the least amount of time and money.
- Create persuasive but inexpensive marketing documents you can use time and time again.
- Get free publicity on radio, TV, in newspapers, magazines and newsletters for whatever you're selling.
- Use the telephone profitably to sell to exisiting buyers, get back buyers who've drifted away and prospect for new customers.
- Create a profit making catalog.
- Understand the ins and outs of co-op advertising, direct response card decks, premium advertising and trade shows and exhibiting.
- Create prospect-stopping, persuasive headlines and advertising copy and learn how to focus on the buyer (not yourself) to convince him what you're selling is what he needs.
- Learn what it takes to make classified and small space ads profitable for you.
And much, much more - including sample forms, letters and documents you can use right now to get your marketing effort off to a fast, profitable start.
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